The facts

Standard sizing leaves women feeling frustrated, as it doesn’t account for the beautiful diversity of body shapes. Through extensive research, direct marketing and conversations with women both in the trade and out of it, we learned that one size or shape DOES NOT FIT ALL!

Women have unique combinations of proportions, especially across areas like the waist, tummy, hips, bottom and thighs, which aren’t always reflected in the clothing offered by mainstream brands.

By studying the patterns in women’s proportions, we identified five main body shapes: Apple, Pear, Candle, Hourglass, and Strawberry. Each of these shapes has its own distinct characteristics, influencing how clothing fits and flatters different areas. For instance, our Apple shape designs are made to celebrate slim legs while gently smoothing the waist, and our Pear shape cuts are crafted to accentuate the waist while comfortably accommodating fuller hips. At Shapemoda, we have thoughtfully tailored each of our designs to enhance each of these body types, creating a fit that feels like it was made just for you.